Analysis:
In keeping with the recurring theme of madness and colour within our music video, we decided to make the digipack follow that same theme. As one can see it is indeed colourful and rather mad when you look at it, but it also contains the characters from our video, promoting a link between the two, plus is you had already seen the video, then this would certainly stand out from the crowd when you are buying music.
There is an overwhelming sense of fun that eminates from this album through the use of colour and the outifts the characters wear, a theme which was again present within the video, so these promotions provide a synergy that creates a very effective advertising campaign as they all advertise each other.
Furthermore we only showed the sillouhettes of the characters and coloured them, which was a theme in our video, the use of colour is effective given the dark background and we took inspiration from Rorschack Ink Blot tests and various James Bond film openings.
Lastly as the cover is fun and colourful, it makes one wish to laugh when they set eyes upon it, therefore making it memorable and more likely to sell well. Furthermore, laughter and joy are powerful methods of selling and promoting and we believe this satisfies both of those criteria.
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